Managing a Small/Medium Enterprise

The Managing a Small/Medium Enterprise workshop is facilitated by Richardson Management Consultants Ltd.

Managing an SME is a comprehensive workshop designed to equip participants with the essential knowledge and skills necessary for successfully running and growing a small to medium-sized enterprise. By the end of this workshop, participants will gain a solid foundation in managing an SME and will be equipped with strategies to drive business success.

Topics covered in this workshop:

• Starting Up and Carrying On: Understand the fundamental considerations when starting a business, including legal requirements, market analysis, identifying target customers, and establishing a sustainable business model.
• Business Structures: Explore different business structures, such as sole trader or company, and understand the advantages, disadvantages, and legal implications associated with each option. Learn how to choose the most appropriate structure for your specific needs.
• Business Plans: Learn how to develop a comprehensive business plan that outlines your company's mission, vision, goals, target market, marketing strategies, financial projections, and operational plans. Understand the importance of having a well-defined roadmap for your SME.
• Marketing and Promotion: Learn effective marketing and promotion strategies tailored to SMEs, including market research, branding, customer segmentation, product positioning, pricing, distribution channels, and digital marketing techniques.
• Checking Progress: Understand how to monitor and evaluate progress in terms of quality, timing, and funding. Explore performance metrics, key performance indicators (KPIs), and reporting mechanisms to ensure ongoing success and accountability.
• Support Services: Discover the various support services available for SMEs, including government programs, business networks, mentorship opportunities, and financial assistance. Understand how to leverage these resources to enhance your SME's success and overcome common obstacles.